Product Profile: Moringa Seeds

TPCI-IBT-Business-Perspectives

Moringa oleifera is indigenous to the sub-Himalayan regions of northern India and Pakistan. Moringa is the sole genus of the flowering plant Moringaceae and is indigenous to the Indian sub-continent. Currently, moringa is widely cultivated in India, the Philippines, African countries and in some parts of the US and the European Union.

Moringa products are widely recognized for their health benefits. Besides, moringa products are available in various forms like moringa tea, moringa oil, moringa leaf powder, and moringa seeds. The plant is now distributed across tropical zones in Africa, Asia, islands in the Pacific and the Caribbean, and South America. The tree is cultivated and has become naturalised in the wild in many areas of the world. Products from the tree have multiple health, food and cosmetic uses. Health products including food supplements are the main market for moringa (leaf powder). Food product includes herbal tea (dried leaves) and vegetable (fresh seed pods). In cosmetics, main market for moringa seed oil, is called Behen or Ben oil.

ITC Tariff line Code is:

  • 0712.9090: Other dried vegetables, whole, cut, sliced, broken or in powder
  • 1211.9086: Other medicinal plants and parts of plants
  • 1515.9090: Moringa Oleifera seed oil

The moringa leaves are rich in the following substances.

  • Vitamins: A, B, C and E
  • Minerals: iron, calcium, selenium, phosphorus and potassium
  • Essential fatty acids: omega-3 and omega-6
  • Protein
  • Fibre

Based on this composition, moringa is commonly marketed as:

  • Supporting immune health
  • Improving general health
  • Increasing energy levels.

In addition, moringa is marketed for various other uses. These include weight management, improving digestion and helping to support normal sugar levels in the body.

Market growth rate: Forecast of the global moringa products market is expected to grow at a CAGR of 9.53% during the period 2018-2022. The global market value of moringa amounted to about four billion U.S. dollars in 2015, and is forecasted to grow to about seven billion dollars by 2020.

INDIA’S EXPORTS OF MORINGA’S WORLD_Vol.2-01

India’s growth rate of moringa’s products to the world from 2013-18 stood at 10.55% CAGR.

Global moringa products market segmentation

This market research report segments the global moringa products market into the following products (moringa seeds and oil, moringa leaves and leaf powder, and moringa fruits, tea, and pods) and key regions (the Americas, APAC, and EMEA). The moringa seeds and oil segment held the largest market share in 2017, accounting for nearly 48% of the market. The market share for this product is expected to increase nearly 3% by 2022. Asia Pacific (APAC) was the leading region for the Moringa products in 2017, accounting for a market share of 78%, followed by Europe, the Middle East and the Africa (EMEA) and the Americas. The key factor that is driving the sales of these products across all these regions can be attributed to the growing consumer awareness of the health-promoting benefits of consuming moringa products.

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