Indian enterprise.
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Startups & Tech

Woman entrepreneur-min
Womenometrics: The long-overdue rise of women startups in India

As the Government, along with private sector – incubators, accelerators, universities, associations, and industry bodies increasingly come together to support Indian women in their start-up journeys...

We want our healthy products to be made in India but have a global appeal

Uma Machani & Srivardhan Sethuram, founders, Monsoon Harvest, talk about the different dietary trends that have evolved over the years & how their products have kept up with these ever-evolving fads. ...

Prof Veena Kumar insurance
De-risking the insurance industry with AI

The advent of AI promises a transformative impact across the insurance industry in India, which could in fact emerge a frontrunner when it comes to adoption of the technology. Developing a complete di...

SMEs can leverage the predictive capabilities of online platforms to advance their businesses B2B TPCI IBT
Companies should be cautious about digital over-reach

IIM Ahmedabad’s Prof. Anuj Kapoor posits that the omnichannel experience provides brands with an opportunity to present a more cohesive and seamless experience to customers who start their purchase ...

Online experience is about relationships, experiences & trust

DVR Seshadri, Director for ISB-CBM and Clinical Professor in the Marketing Area, Indian School of Business points out that for SMEs, using on-line platforms is a cost-effective way to grow their busin...

Featured Interview
Farming with a “glocal” mission

Born in 2020, Indi Farmers believes in directly & ethically sourcing products from technologically empowered farmers and delivering them to the customers’ door steps. Its business model has various ...

Will 2021 be the game changer for cross border e-commerce
Will 2021 be the game changer for cross border e-commerce?

India's e-commerce sector grew by leaps & bounds since April 2020 and is now 9th globally in cross border growth. This article analyses what benefits does cross border e-commerce trade have for Indian...

data driven marketing
Privacy Paradox: Lessons for SMEs

Prof Anuj Kapoor and Pankaj Kumar opine that SMEs should overcome concerns related to privacy by designing unique products, and building transparency....

Remote working provides boost to cloud computing

Sid Nag, VP Analyst, Cloud Services, Gartner, Inc, advises cloud service providers to prepare for the new normal of a more permanent remote workforce in the rebound phase of the COVID-19 pandemic. Clo...

Cloud computing TPCI 1
Digitally determined SMEs are leveraging public cloud

Rishu Sharma, Principal Analyst, Cloud & Artificial Intelligence, IDC India, surmises that budget limitations and need to meet up with capacities are among the top drivers for the SMBs to adopt cloud....

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