Shri Lal Mahal Group: At the forefront of rice trade
With roots spread across the globe, Shri Lal Mahal Group has established itself as the largest exporter of rice in India with a steadily rising annual turnover. This Star Trading House has offices across the globe in places such as Geneva, USA, UK, Singapore, Dubai, Mauritius, Saudi Arabia, Nigeria, and Oman.
Shri Lal Mahal Group was established in 1907 under the leadership of Late Lala Mauji Ram Ji. Hailing from Lakhimpur Kheri in the Gorakhpur District of Uttar Pradesh, Mauji Ram Ji was a well-known farmer who leveraged his entrepreneurial spirit, intelligence and experience to take Shri Lal Mahal group global and make it into a force to be reckoned with.
The company began as a small business and rapidly transformed into an international player with exponential annual revenue growth. Shri Lal Mahal is a star trading house and presently the largest exporter of rice in India. Basmati rice is the premium export product of the company, while it enjoys one of the largest export shares in both the Basmati and non-Basmati rice category.
Adding to their accolades, they were recognized as the first company to have exported 5,000 MT of Basmati rice from India to Europe in the year 1978. This Basmati is typically sourced from the foothills of the Himalayas – the Terai Region – which is famous for cultivating the best quality rice in India. Among the brands that it offers are Empire, Neelam, Fitness, Supreme, Diamond & Mughlai.
In case of non-Basmati rice, the sortexed and unsortexed varieties exported includes: both white and parboiled long-grain, medium grain, short and 100% Broken. In addition, the group also processes and sells a host of other quality agro products in both domestic and foreign markets such as pulses, herbs, tea and spices. Recently, it has started processing mineral water obtained from Himalayan natural water springs.
What adds to the group’s success is its infrastructural might. In addition to its state-of-the-art facilities, it has at its disposal permanent barges at some Indian ports, so that export commitments can be fulfilled on time. It has adequate cold storage facilities in place to conserve the quality of its products.
The export network of Shri Lal Mahal group spans across Europe, US, Canada, Australia, South East Asia, and Middle East. During peak season, the company furnishes bulk orders that need around 16 ships for loading in a single month. They have their offices across the globe in places such as Geneva, USA, UK, Singapore, Dubai, Mauritius, Saudi Arabia, Nigeria and Oman.
The target customer pool of the company includes the corporate sector, restaurants, prominent hotel chains and rice importers from all major countries. They pride themselves on offering high-quality rice with premium aroma and taste, sold at a reasonably competitive price under their prestigious brand. Moving ahead, the company is planning to announce even new varieties of premium rice under the umbrella of their reputed brand as it seeks to expand its growth across mediums.