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tea

Kamrup Tea
Traditional tea is a lifestyle in India

Sonam Kasera, the 2nd generation entrepreneur of Kamrup Tea Company, spoke with IBT on the growing demand of tea within India and in the Middle Eastern countries....

TEA – Drink of Etiquette to Social Beverage of Hospitality

Not long ago tea was a symbol of highly sophisticated social etiquette in aristocratic society. Presently, people of all sections of society commonly consume tea as a social beverage. Served in the ho...

Chaizup_Tea_TPCI
Chaizup Beverages LLP: Brewing tea & tradition

Chaizup Beverages LLP has been producing fine quality teas at its facilities in the Nilgiris, Assam and West Bengal for the last five decades. From offering customized tea bags, premix, floral and her...

Pushkar Mukewar, CEO_Indian tea exports TPCI
Indian exporters should explore the growing green tea market

Pushkar Mukewar, Founder & CEO, Drip Capital, feels that India's tea exports can get a strong boost with investments in brand building, venturing into green tea and going beyond traditional geographie...

MRL: A bane for India’s agricultural export ambitions
MRL: A bane for India’s agricultural export ambitions

While developed countries have traditionally been stringent on maximum residue limit or MRL norms, the same are now being adopted in bits and pieces by some developing countries. This is leading to st...

TPCI_Tea_India
India-Iran payment issue must be urgently resolved

Sujit Patra Secretary, Indian Tea Association, states that Covid-19 pandemic has already affected Indian tea exports. Iran is a key market for Indian tea, and the current payment issues can provide in...

Dheer Shah, MD, Jivraj Assam tea
Featured Interview
Assam tea needs to have special recognition

Dheer Shah, MD, Jivraj Tea Company, highlights a common issue that the industry faces in overseas markets - lack of knowledge of Assam tea. He stresses on the need for a focused brand building approac...

Kausshal Dugarr
“Digital marketing of tea can be game-changing”

Kausshal Dugarr, Founder of Teabox, feels the tea industry can collaborate to create a platform to sell directly to buyers in domestic & overseas markets....


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