Krishna Overseas Inc: A symphony of taste and spirituality

Established in 2005, Krishna Overseas Inc (KOI) is a Star Export House having production bases in New Delhi, Mumbai and Ludhiana. It believes that brand awareness & brand experience are built on two factors, i.e., sustainability and quality of the product. Hence it is very important to maintain these factors as the customer identifies the brand based on these qualities.

Established in 2005, New Delhi-based Krishna Overseas Inc (KOI) has emerged as a distinguished and diversified manufacturer and exporter of Indian food & beverage products and all FMCG products. These include beverages and syrups, candies, flours, digestives, candies, snacks, pulses, and grains. It has emerged as a Star Export House and bakery specialist, having bases in Mumbai and Ludhiana.

Each of these products has been developed after years of research and improvisation on each step until the desired and final quality result is regularly attained. KOI believes that brand awareness & brand experience are built by two factors, i.e., sustainability and quality of the product. Hence, it is very important to maintain these factors, as the customer identifies the brand based on these qualities.

The company has been using various marketing tools such as designing delivery trucks, posters, danglers, product tasting in stores using various merchandise, digital marketing ,etc. to enhance brand awareness and presence. Today, it has, therefore, managed to carve a niche for itself in the markets of the US, Canada, Australia, European Territories, United Kingdom, and GCC.

Further, it ensures that proper care is taken – to ensure quality checks, right from choosing the ingredients to the designing of the packaging to being audited and certified at regular junctures from International agencies like US-FDA. The company provides its clients with private label options, allowing them to market their products in their own brand names.

Furthermore, with  the intention to provide client satisfaction, cater to the overseas market with authentic Indian taste, and standing true to its virtues and values, KOI also markets some of its products under two in-house brands Crispeez & Krishna, which cater to different customer segments.

Crispeez defines the simple pleasure of traditional treat and authentic taste. The inspiration to develop these handmade bakery products was to introduce the yesteryears taste, technique, and recipe to the modern world, which was strongly missed and demanded by today’s consumers. These products have the expertise of modern machinery coupled with the goodness of traditional practices.

The brand has evolved and become flexible over time in order to maintain the momentum, even as customer expectations are evolving rapidly. With social media and digitization, it has marked its presence in the overseas market to reach the maximum target audience and acquire new business prospects.

Krishna, on the other hand, has been developed to fill the gap between the customer and his spiritual needs. It has an extensive range of premium, authentic, pure spiritual kits and small packs. All products in Krishna are exclusively crafted in different speciation to cater to every spiritual need. This ultimate one-stop solution has Puja Samagri manufactured under the strict guidance of Shri Sadguru of Shree Sanatan Mahasabha, Varanasi.

Additionally, KOI has also pioneered in providing buyers with the best food & beverages products packed under their own brands in various packaging solutions. It is planning to launch the brand in the domestic market, keeping the needs of local consumers on priority in the near future and believes that the schemes of Govt. of India like Atma Nirbhar Bharat will be a motivating factor for making the niche brand easily available for domestic consumers.

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This blog is a part of TPCI’s Connect initiative.