Unmish Parthasarthi, the Founder of Singapore-based growth practice Picture Board Partners, believes that the fragmentation of attention to content requires us to adopt remote production technologies ...

The media and entertainment industry has been split wide open as a result of the pandemic. Gaming, digital and OTT have shown a positive growth in consumer mindshare as well as advertising revenues. G...

Prof. Anuj Kapoor, IIM Ahmedabad opines that consumers have more time in hand and they can easily go through their organic search....

Dr. Venkatesh (Venky) Shankar opines that a synergistic approach to advertising across media is needed to engage and serve the customers creatively and seamlessly. Having said that, he adds that as In...