India's digital economy is strengthening, leading to significant growth in martech. In this evolving landscape, it's crucial for businesses to assess their readiness and embrace the potential of Marte...
Founded in 2015, Sirona has achieved tremendous success in building a global market for its feminine hygiene products. Deep Bajaj, co-founder of Sirona, talks about the drivers of this success – per...
Consumer behaviour and choices have evolved significantly during Covid-19. Some developments, such as an increase in the savings rate are a reversal of previous trends; while others, such as, digitali...
COVID-19 has led to a paradigm shift in customer awareness, perception and product preference patterns for insurance products. Prof Veena Kumar, Director, Competitive Edge Consultants, explains why th...
Anirudh Singla, Founder & CEO, Pepper, shares insights on the ‘content divide’ that businesses face today (especially in the post-COVID context), and how a content marketplace like Pepper can bett...
Prof. Arpita Srivastava, XLRI, opines that sentiment analysis is a great tool that helps brands understand what customers are thinking and interested in....
Digital marketing allows marketers to map the digital behaviour of their consumers and hence market their goods efficiently....
Expected to become a $10 billion-dollar industry by end of 2020, influencer marketing is adopted by an increasing number of brands and marketers due to the way it impacts people. Creating and executin...
Prof. Anuj Kapoor, IIM Ahmedabad opines that consumers have more time in hand and they can easily go through their organic search....
Prof Veena Kumar, Director, Competitive Edge Consultants, examines the evolving customer behaviour post-pandemic and the response of automotive companies. She advises players to emphasise on empathy, ...
