FMCG firms register growth
With many Indian states lifting restrictions on trading and the movement of people due to the falling number of COVID cases, FMCG companies are witnessing an increase in sales after Unlock 2.0. These companies are particularly recording a rise in the sales of health & hygiene portfolio – both in urban and rural markets.
The lockdown restrictions had proved to be difficult for companies as earlier distribution was confined to certain hours in a day in several states due to restrictions and filling up the empty shelves was a challenging task. But now that the lockdown has been lifted, some players also expect the current quarter to be a better one for the FMCG industry.
“The drop in COVID cases has not only boosted consumer sentiments but also helped the supply chain recover from the COVID-19-induced disruptions. We are seeing a tailwind for our healthcare portfolio, particularly in rural India, with demand growing for Chyawanprash, Honey and immunity-building Ayurvedic products,” Dabur India CEO Mohit Malhotra said. “After lockdown has been opened, we are seeing a better traction,” he said adding “Now a feel-good factor has come though there is a fear of a third wave”, Jyothy Labs Joint Managing Director Ullas Kamath.