Unmish Parthasarthi, Founder -Singapore-based growth practice Picture Board Partners
Consumer attention to content is increasingly fragmented

Unmish Parthasarthi, the Founder of Singapore-based growth practice Picture Board Partners, believes that the fragmentation of attention to content requires us to adopt remote production technologies ...

TPCI_Media & entertainment_graph1
Media & entertainment post-COVID: A careful course correction

The media and entertainment industry has been split wide open as a result of the pandemic. Gaming, digital and OTT have shown a positive growth in consumer mindshare as well as advertising revenues. G...

Venkatesh (Venky) Shankar
Even post-lockdown, digital media is here to stay

Dr. Venkatesh (Venky) Shankar opines that a synergistic approach to advertising across media is needed to engage and serve the customers creatively and seamlessly. Having said that, he adds that as In...

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