Ashutosh Gupta, India Country Manager, LinkedIn affirms that professionals have placed their faith in ‘learning’ to grapple with the new post-COVID reality, become future-proof, and stay productiv...

Sourav Borah, Assistant Professor, IIM Ahmedabad, feels that COVID-19 may bring about a permanent change in mindsets of B2B firms when it comes to digital marketing and brand building. While companies...

COVID-19 has accelerated adoption of the digital medium in B2B sales and marketing, compelling even the laggards to relook at old ways of doing business. IBT takes a deep dive into the implications of...

Rajesh Pandit, Management Consultant; Peeyush Gupta, VP, Marketing & Sales, Tata Steel and Prof. D. V. R. Seshadri, Clinical Professor of Marketing, ISB, Hyderabad, assert that as B2B marketing & sale...