Amazon sells goods from neighborhood stores
In an attempt to tap local neighbourhoods at a time when people in India are only buying essential commodities, the world’s largest e-commerce firm has launched “Local Shops on Amazon.” While this program will help customers discover products from local shops, it will enable these shopkeepers to service customers outside their serviceable area. These shops can list a variety of items on Amazon; however, they will have to deliver the items themselves.
“This is expected to be a win-win, as customers benefit from access to greater selection, faster deliveries, and additional value-added services, and local shops can transform themselves into digital stores,” said Gopal Pillai, VP of Seller Services at Amazon India stated.
Besides this, the brand also has an “I have space” and “Amazon Easy” programs that allow customers in smaller markets to get access to the convenience of online shopping. It had also said previously that it was investing an additional $1 billion in India to digitize micro and small businesses in cities, towns, and villages across India, helping them reach more customers than ever before. These stores have a huge potential, given their ubiquitous presence in the country.