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IBEF, TPCI, FIEO roped in for brand building of J&K handicraft products

New Delhi: A delegation of officers from Government of Jammu & Kashmir headed by Mahmood Ahmad Shah, Director, Handicrafts & Handloom, Kashmir, attended a series of meetings with the Senior officers of India Brand Equity Foundation (IBEF), Trade Promotion Council of India (TPCI) and Federation of Indian Export Organization (FIEO) here today regarding brand building of products manufactured in Jammu and Kashmir.