About This Course

The Certificate Program in Agri Import/Export Management is being offered by the Indian Institute of Foreign Trade in collaboration with the Trade Promotion Council of India for the benefit of current and budding agri entrepreneurs and managers, in the spirit of visionary government initiatives like the Agri Export Policy and Aatmanirbhar Bharat.

The course would equip participants with comprehensive knowledge and skills on various aspects of international agri business, identifying product-market potential, availing of trade finance, understanding trade policies and dealing with global economic volatilities, with a special focus on the post-COVID paradigm. It aims to help Indian agri and processed food exporters enhance their global footprint and catalyse India’s agri exports.

Scope of the program

The primary objective of the program is to build knowledge on the key aspects of export/ import management, knowhow on international business; market and buyer identification, especially as per post-COVID shifts of consumer behavior; changing stringency of import regulations; new foreign trade policy; changing domestic regulatory framework on farm bills and its impact on exports; and tools for enhancing price competitiveness toward surviving in business in light of limited and reduced global demand.

Both start- up companies as well as established firms are looking forward to managers having an in- depth understanding of doing business across various global markets, thus enabling these companies to develop customized business plans and market entry strategies.

PROGRAMME MODULES

  • PRODUCT & MARKET IDENTIFICATION FOR EXPORTS

    This course will discuss the methodology of identifying the best products for exports based on changing consumer behaviors and preferences, with a particular focus on post-COVID trends. It will provide a step-by-step process of filtering the most potential export markets based on import demands, competition, tariff & non-tariff barriers. It will also elaborate on non-tariff barriers, especially SPS/TBT measures, faced by Indian exporters. Finally, the session will take you closer to buying leads in importing countries.

  • INTERNATIONAL MARKETING MANAGEMENT

    This course will discuss international product decision and product adaptation, entry mode in foreign markets, choosing appropriate marketing channels, export pricing methods, promotion for global reach, social media/digital marketing and finally establishing your own brand.

  • INDIA'S AGRI TRADE POLICIES AND EXPORT INCENTIVES

    This course will deliberate on domestic agricultural policies, in the context of evolving law(s), both at central and state levels for key exportable crops from India. It further discussess export incentives, duty neutralization, and capacity building schemes, as enshrined in the Foreign Trade Policy of India. The course discusses in detail, the process and procedure of availing all export import benefits/ authorizations.

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PROGRAM DETAILS

Admission procedure

For details on the application form, please contact:
Ms. Ridhi Verma
Joint Director
admin2@tpci.in
Trade Promotion Council of India
Ms. Versha Kalra
Executive Officer
Email: versha.kalra@tpci.in
Trade Promotion Council of India
Address:
9, 2nd Floor, Scindia House, Connaught Circus, New Delhi - 110001, India T: (91) 11 40727272

For any queries related to application status, fee payment, receipt etc., contact:

Dr Papiya Ghosh
Program Director
Ph: 011-39147200 Ext: 410
E-mail: papiya@iift.edu
Ms. Richa Dua
Marketing Executive
Ph: 011-39147200 Ext: 602
Mob: 9650875969
E-mail: richa@iift.edu, cpeim@iift.edu
Mr. Bharat Khanijo Program Assistant
Ph: 011-39147200-05 (Ext-422)
011-39147315 (D)
E-mail: bharat@iift.edu
  • Cost of the application form is Rs 200.
  • Submitting the application form does not guarantee admission, and is subject to shortlisting by our panel.
  • Important dates:
    • - Last date to submit application form is September 27, 2021
    • - Shortlisted candidates will receive admission offer letter from IIFT between October 3-10, 2021.
    • - After receiving offer letter, shortlisted candidates will pay the course fee between October 11-20, 2021.
    • - Expected course commencement date: November 07, 2021.
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