Dear Industry Members,
Trade Promotion Council of India (TPCI) with support of Department of Commerce, Government of India is organizing its flagship export promotion event called Source India during at Istanbul, Turkey from 30th March-1st April, 2026. This will be the premier flagship event for Food & Beverages sector in Istanbul with more 50 exhibitors.
A focused flagship event is particularly well-suited to unlock this opportunity. The Turkish market is distributor-driven, with success hinging on identifying the right importers who service modern retail, HoReCa, and food manufacturers. A curated event enables Indian exporters to engage directly with qualified buyers, address compliance and pricing expectations upfront, and align products to specific channel needs—significantly accelerating deal conversion and sustainable market entry.
Turkey’s F&B imports from the world reached US$ 17.1 billion in 2024, at a 5-year CAGR of 8.4%. Major imported product categories include animal/vegetable oils, oilseeds, cereals, fruits and vegetables, cocoa products, beverages and miscellaneous edible preparations.
India’s exports to Turkey were valued at US$ 280.4 million in 2024-25 (DGCIS), dominated by cereals, miscellaneous edible preparations, tea, coffee & spices, vegetables, animal/vegetable oils, oilseeds, and cocoa & cocoa preparations. India’s current share of just around 1.6% in Turkey’s imports implies tremendous headroom for growth.
Exhibitor Profile
- Tea
- Coffee
- Spices
- Dehydrated Fruits & Vegetables
- Ready to Eat
- Ready to Cook
- Fresh Fruits & Vegetables
- Pulses
- Cereals
- Rice
- Herbal Products
- Health Food
- Organic Products
Please note that the participation shall be allotted strictly on first come first serve basis only.
For more details, please contact the undersigned.
Shalini Choudhary
+91-9870299617
tradefair@tpci.in
