When you want to engage with your clients, video calling appears to have transcended all possible barriers of distance, besides saving time, energy and costs associated with travelling. But companies ...
Jobs of the future will reflect new technologies and paradigms with the rise in green economy jobs, roles in engineering, Big Data and AI as well as traditional roles that emphasise greater human inte...
Prof Veena Kumar, Director, Competitive Edge Consultants, examines the evolving customer behaviour post-pandemic and the response of automotive companies. She advises players to emphasise on empathy, ...
Sourav Borah, Assistant Professor, IIM Ahmedabad, feels that COVID-19 may bring about a permanent change in mindsets of B2B firms when it comes to digital marketing and brand building. While companies...
Rajesh Pandit, Management Consultant; Peeyush Gupta, VP, Marketing & Sales, Tata Steel and Prof. D. V. R. Seshadri, Clinical Professor of Marketing, ISB, Hyderabad, assert that as B2B marketing & sale...
Dr Anupam Narula, Amity School of Business, Amity University, Noida, feels that marketers now have more data than ever before on reach, frequency, ROI, audience, and targeting and this can influence t...
Dr Venkatesh Shankar, Mays Business School suggests a three-pronged strategy for B2B firms post-COVID - navigate the turbulent present, prepare for recovery in the immediate future, and position for t...
Dr K. Rajeshwari, Great Lakes Institute of Management, feels that post-COVID, B2B firms with more empowered & agile sales teams, higher levels of digitization and innovative offerings will stand a bet...
