Sterling Groceries: Enchanting flavours of the soil

Integrating traditional farming with modern food processing techniques, Sterling Groceries Pvt Ltd is a leading exporter, dealer, and manufacturer of a range of food products in India. It is inspired by ancient Indian cuisines and authentic recipes and offers the rich flavours of India to customers in various countries such as the US, Canada, Germany, Singapore, Thailand, and Australia.

Sterling Groceries Pvt Ltd embarked on its journey in the year 2004. With the vision and guidance of Sushil Kumar Bhatia, it has managed to establish its prominence in the spice processing industry. Today, the company has  aninternational footprints exporting to countries like the US, Canada, Russia, Germany, Singapore, Thailand, and Australia. It operates under the brand names Pure & Real Spices (traditional Indian spices- powdered, whole, and specialty blends), Saheli (pulses, poha, and sago), OrganiCulture (organic foods), and SpicyyFi (herbs and seasonings).

Integrating traditional farming with modern food processing techniques has been the principal ideology driving the success of the company. It has engaged with renowned domestic-international retail chains and dealers to provide a plethora of delectable items such as pulses, namkeens, cooking oils, rusks, spices, soan papdi, poha, mouth fresheners, and many more. Its products can be found in popular stores like Walmart, Reliance, Metro & Carrefour.

Given that food connoisseurs and people around the globe are becoming increasingly health-conscious, Sterling Groceries is focused on providing nutritionally rich foods balanced with tastes by procuring spices directly from the farmlands and cooperative farms across India such as immunity-boosting turmeric of Rajapuri-Salem, refreshing cardamom from Allepy, aromatic buds of cloves and black pepper from Kerala, and digestive fennel and coriander seeds from Rajasthan-Gujarat and many more. They also offer exclusive blends of garam masala, chat masala, chana masala, biryani masala, meat and chicken masala,  etc. that are not only bound to uplift the flavour of the food, but also send Indian diaspora across the globe down memory lane.

The motto of the company is to provide superior quality products and treasuring the flavours of authentic Indian spices to serve the fast-developing tastes of consumers across the globe. The company believes “variety and quality is the very spice of life, that gives it all its flavours.” Powered by this thought, Sterling Groceries offers products that are 100% natural and free of any artificial flavouring and synthetic colors. It specializes in delivering finely graded and properly cleaned spices packed carefully in a hygienic environment with the use of modern machinery to its customers in safe and environment-friendly packaging.

To maintain quality and global standards, the products manufactured are HACCP compliant and made in an FSSC 22000 certified plant spanning over 50,000 sq ft equipped with all modern and state-of-art equipment made of stainless steel. It has also been certified by the Food Safety and Standards Authority of India (FSSAI) & the Spices Board of India. The plant is also armed with modern air handling and metal detection system that guarantees the final product. To ensure that the products comply with all the food safety parameters at physical, chemical, and microbiological levels, an in-house QA and microbiology laboratory has also been established. All these measures ensure traceability in the supply chain.

Sterling Groceries is a reliable supplier and maintains a consumer-driven approach. It also offers private labelling facilities to interested companies. From a variety of spices to packing material like laminate pouches, PET jars, tins, shelf-ready cartons, shrink wrapping, etc., it offers tailor-made custom branding solutions to its consumers, following global food safety and hygiene standards. Towards this end, it is supported in its operations by a large number of workers as well as executives.

Inspired by the need for sustainable development, Sterling Groceries believes in corporate social responsibility, as it stands by the commitment towards environmental issues and ensures minimum energy consumption by using advanced and low energy consuming equipment for manufacturing products.

Over the next few years, the company looks forward to exploring new flavours of Northern, Eastern, Western and Southern India to capture and strengthen its market position based on customer feedback, prevailing market conditions, and demand.

---

This article is a part of TPCI’s Connect initiative.