Savour India: Quality, innovation and aggressive outreach

Established in 1996, ISO & HACCP certified Savour India Private Ltd offers myriad breakfast cereals, soy /soya products and spices. It has successfully managed to establish its presence in the Middle East, USA, Japan, Canada, and Nepal.

India is endowed with a distinctive topography that encompasses landscapes as diverse as mountains, valleys, deserts, plateaus, coastal regions and beaches; & diverse climates ranging from sub-temperate conditions to tropical monsoons.

Due to the presence of 15 agro-climatic zones, India is a leading producer of a number of agri-commodities like spices, milk, pulses, fruits, and vegetables. Consequently, India has one of the largest food processing sectors in the world & it is expected to reach US$ 535 billion by 2025-26. This growing preference among customers for packaged food can be attributed to numerous factors like the massive pace of urbanization and the rise in dual-career households.

Given the growing trend of ready-to-eat/packaged food, Savour India Private Ltd has emerged as one of the leading processors, suppliers, and exporters of a wide gamut of breakfast cereals, soy /soya products and spices. Established in 1996, it emphasizes on maintaining quality to ensure highly nutritive products with longer shelf life.

The brand has an extensive range of products that are produced in its modern manufacturing facility in Bhiwadi, Rajasthan. These include carom seeds, clove, cardamom, cumin seeds, pepper, cornflakes, porridge, muesli, macaroni, mini soya chunks and vermicelli.

Advanced techniques are used in the processing of these products to ensure that they meet international quality standards. It constantly focuses on technology, research, and innovation in order to deliver products that are healthy, nutritious and distinct in taste & freshness. Thus, it has a state-of-the-art quality testing lab that helps in sterilizing the spices and breakfast cereals in order to control any kind of bacterial contamination.

The processes of production, procurement, packaging, and distribution methods are supervised under the guidance of experts and the products are rigorously tested on parameters like aroma, flavor, and shelf life. Further, details like date of manufacture, date of expiry, direction of use, and list of ingredients are mentioned on the packet.

The Savour India team firmly believes that a brand must have recall value if it wants to succeed in overseas markets. Their international outreach has been strongly hinged on participation in international food carnivals, ensuring product innovation tailored to suit demands of various markets, and offering customers quality assurance. On the other hand, they have avoided indulging in price wars for temporary gains in market share.

The company credits its success to its strong adherence to the principles of quality, hygiene, and customer satisfaction. It has successfully managed to establish its presence in the Middle East, USA, Japan, Canada, and Nepal.  Empowered by this ideology, the brand has committed itself to the following vision:

To be a leading quality and innovation driven food manufacturing and processing company focused on health, nutrition, convenience and to provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate.

The food processing company seeks to expand its presence in neighboring countries like Bangladesh, Bhutan, Sri Lanka, and Myanmar and to other markets in the globe. Towards this end, it has mapped the following strategic focus areas:

◦ To constantly strive to achieve excellence in all endeavors to create value to the community at large by making it a truly sustainable company.

◦ To strive for honesty, fairness, and integrity in all spheres of business.

◦ To gain total customer satisfaction and trust.

◦ To continually improve all aspects of the business – environment, social, economic for creating a better tomorrow.

◦ To provide products that consistently surpass customer expectations.

◦ To create an environment dedicated to high employee morale, honesty, integrity, and teamwork.

Within India, this ISO & HACCP certified company has gained a strong foothold in the markets of Delhi, Uttar Pradesh, Haryana, Rajasthan, Punjab, Himachal Pradesh, Maharashtra, and Jammu & Kashmir. These products are supplied to the general merchants, departmental stores, grocery suppliers, chemist shops, and other co-operative stores.

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This article is a part of TPCI’s Connect Initiative.