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Sales of immunity boosting foods double

At a time when people have started to step out of their homes to work amidst the easing lockdown restrictions, the domestic sales of immunity-boosting foods have shot up by an estimated 20-40%. A recent Google report states that online searches for such products have gone up six-fold, with ayurvedic home remedies, giloy and vitamin C dominating the search.

Keeping this and the rise of claims pertaining to immunity-boosting products by firms, the Food Safety and Standards Authority of India has provided online application processes as well as e-inspections. “We have issued a guidance note to be followed and it is on the Covid page of our website,” said an FSSAI spokesperson.

Explaining this trend of consuming healthy products, Spencer’s Retail and Nature’s Basket chief executive Devendra Chawla, opines, “Heightened awareness online on Instagram, TikTok and WhatsApp is leading to health taking mindshare, leading to growing consumption of categories including health supplements, chyawanprash, health bars, mixes and even branded health salt, which is growing in double digits.”