Sales of immunity boosting foods double
At a time when people have started to step out of their homes to work amidst the easing lockdown restrictions, the domestic sales of immunity-boosting foods have shot up by an estimated 20-40%. A recent Google report states that online searches for such products have gone up six-fold, with ayurvedic home remedies, giloy and vitamin C dominating the search.
Explaining this trend of consuming healthy products, Spencer’s Retail and Nature’s Basket chief executive Devendra Chawla, opines, “Heightened awareness online on Instagram, TikTok and WhatsApp is leading to health taking mindshare, leading to growing consumption of categories including health supplements, chyawanprash, health bars, mixes and even branded health salt, which is growing in double digits.”
