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Google to link offline retail inventory with search engine

A pilot project has been initiated by Google where offline stores in India can list products available at a store level on a real time basis in the search page itself. As a result of this endeavor by this internet search giant, consumers searching a product can see the variants available and price in their nearest store.

This initiative will help brick-and-mortar stores in India adapt to the change in shopping behaviour in the post Covid-19 lockdown scenario. For example, stores of cellphone retail chain Sangeetha Mobiles and Lenskart have been part of the pilot of Google’s what’s in store service in Bengaluru.

“For shoppers ,this is an excellent way to connect to our stores digitally, browse the complete store inventory live, book appointments online and get any help even before they arrive at the doorstep,” commented Lenskart co-founder Amit Chaudhary.

A Google spokesperson said that during the pandemic, Google added new features on search for businesses such as implementation of safety and hygiene practices and services like delivery and pre-ordering. The local inventory ad programme is currently being tested in 14 countries such as the US, UK, Japan, Brazil and few European nations.