Cadila, Torrent Pharma, GSK in race for top-selling multivitamin brand

August 30, 2016

Leading pharma players Cadila Healthcare, Torrent Pharma & GSK Pharma are in a three-way race to acquire top-selling zinc-based multi-vitamin brand owned by Chennai based Apex Labs.

Zincovit, India’s largest-selling zinc based multi-vitamin and Zincofer, also a zinc based multi vitamin are two brands that have been put on the block by Apex Labs. All three suitors are keen on entering this niche segment. Apex Labs has an upcoming dermatology business and a contract manufacturing business and the deal proceeds will be used to drive the growth of these two verticals, which are the focus segments for the company, going ahead.

The products of Apex Labs are available in oral solids, oral liquids and topical dosage forms and are marketed in more than 20 countries, mainly in Asia & Africa. The company’s plant is UK-MHRA approved and is engaged for contract manufacturing for pharma majors in UK, Europe and Canada.