Catalysing MSME exports via cross border e-commerce | Anand Mirani | K-Hub

Embark on a journey into the dynamic realm of cross-border e-commerce with trade expert Anand Mirani, Director & Lead Advisor, Simplus Exim & Corporate Advisory LLP. In this insightful interview, we delve into the transformative power of cross-border e-commerce, a catalyst poised to elevate India’s export landscape, especially for Micro, Small, and Medium Enterprises (MSMEs).

Mirani sheds light on the nuances of this digital avenue, contrasting it with traditional export channels and uncovering the myriad opportunities it presents for Indian MSMEs. Discover the specific advantages and common challenges faced by MSMEs, as well as the pivotal role of e-commerce platforms in guiding them through complex market landscapes. Gain valuable strategies recommended by Mirani for MSMEs to not only navigate challenges but thrive in the cross-border e-commerce space.

Unlock the significance of a robust digital infrastructure and a skilled workforce for MSMEs venturing into this global marketplace. Moreover, discover the potential gaps in India’s policy ecosystem and hear captivating success stories of Indian MSMEs that have harnessed cross-border e-commerce to amplify their export endeavors. Join us in unraveling the exciting possibilities that cross-border e-commerce holds for India’s ambitious $1 trillion export vision.

Anand is on a mission to simplify the most complex and ever-evolving industry – International Business. He has 12+ yrs. experience practicing as a Strategic & Legal Business Advisor, Consultant, and Corporate Trainer with a passion to empower Manufacturers, Exporters, Importers, and Merchant Traders to develop, grow, and effectively manage their International business.

Anand has over 24 yrs. total experience in various domains i.e. International Marketing, Global Procurement, Operations Management, Administration, Customer Service, and Direct Sales & Marketing with diversified Industries i.e. Engineering, Auto Part Mfg., Machine Tools, Freight Forwarding, Express Logistics, Garments, Aviation & Airport Management, and Pharmaceuticals. Anand is also a visiting faculty with leading Institutes of Management in India such as Nirma University, ITS Mohan Nagar, Parul University, Atmiya University, and Ahmedabad Management Association.

He has conducted 1100+ training programs for Corporates, MSMEs & SMEs and also in association with the Government and various trade promotion organisations.

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