Brand Building Strategies for Global Success

Trade Promotion Council of India organised a webinar on Winning Brand Strategies for Global Markets. The cross-disciplinary panel discussed:

– Changes in the international business landscape

– Growing relevance of branding

– Importance of nation/sectoral branding in the success of a company

– Practical strategies for Indian companies to build global brands.

– How MSMEs can leverage branding strategies to stay ahead in a highly competitive market

Following are the details of the panel:

– Dr. Vivek Suneja, Head & Dean, North Campus, University of Delhi and Member, Committee for Advanced Trade Research, TPCI

– Sonam Kasera, CEO, Kamrup Tea Company

– Asha Sampath, Founder, Brand Horizon

– Madhumita Sarkar Guha, Founder & CEO, Luxe Living

– Dr. Rajendra Prasad Sharma, Professor & Head MDP Division, IIFT, Kolkata and Member, Committee for Advanced Trade Research, TPCI.

The webinar was moderated by Virat Bahri, Deputy Director, TPCI.

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