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Zoom meeting TPCI
Lights, video, action! How to ace the Zoom sales call

When you want to engage with your clients, video calling appears to have transcended all possible barriers of distance, besides saving time, energy and costs associated with travelling. But companies ...

Sourav Borah
COVID-19 is an opportunity to de-commoditize the B2B business

Sourav Borah, Assistant Professor, IIM Ahmedabad, feels that COVID-19 may bring about a permanent change in mindsets of B2B firms when it comes to digital marketing and brand building. While companies...


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