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Whiskey

Vijay Rekhi
Single malt whisky business requires careful study of the economics

Vijay Rekhi, Founder Chairman, Vizanar Alcobev & FMCG Advisors, emphasises that Indian single malt whisky brands are not necessarily inferior, and brands like Paul John and Amrut have garnered acclaim...

Dr Lalit Khaitan India whiskey market
Indian whiskey brands have an opportunity to move up the ladder

The ‘Vocal for Local’ campaign will give Indian whiskey companies an opportunity to revolutionise the space as they can take calculated steps by understanding better the post–COVID market as wel...

Whisky India TPCI
Top-end Indian malt whisky compares well to Scotch

Vinod Giri, Director General, CIABC, asserts that premium Indian whisky brands, including single malts, are defined by high quality & distinct tastes, and are beginning to make a mark in global market...


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