Meta, formerly known as Facebook, has launched its new platform called Threads, positioning itself as a direct competitor to Twitter. This launch brings Threads to users in 100 countries, intensifying...
DVR Seshadri, Director for ISB-CBM and Clinical Professor in the Marketing Area, Indian School of Business points out that for SMEs, using on-line platforms is a cost-effective way to grow their busin...
Prof. Ashita Aggarwal, S.P. Jain Institute of Management & Research, states how e-commerce in India has grown more during lockdown....
Social media has become an inevitable part of our lives, and by implication, the lives of the brands we engage with. To leverage social media effectively, brands need to be creative, engaging and resu...
Prof. Arpita Srivastava, XLRI, opines that sentiment analysis is a great tool that helps brands understand what customers are thinking and interested in....
Expected to become a $10 billion-dollar industry by end of 2020, influencer marketing is adopted by an increasing number of brands and marketers due to the way it impacts people. Creating and executin...
Siddharth Lal, MD, Bruce Clay Australia talks about the relevance of SEO for today’s enterprise, wherein 94% of consumers research products online and Google is their most preferred ‘intent-based ...
Rajesh Pandit, Management Consultant; Peeyush Gupta, VP, Marketing & Sales, Tata Steel and Prof. D. V. R. Seshadri, Clinical Professor of Marketing, ISB, Hyderabad, assert that as B2B marketing & sale...
