Digital marketing allows marketers to map the digital behaviour of their consumers and hence market their goods efficiently....

Siddharth Lal, MD, Bruce Clay Australia talks about the relevance of SEO for today’s enterprise, wherein 94% of consumers research products online and Google is their most preferred ‘intent-based ...

Prof. Anuj Kapoor, IIM Ahmedabad opines that consumers have more time in hand and they can easily go through their organic search....

Dr. Venkatesh (Venky) Shankar opines that a synergistic approach to advertising across media is needed to engage and serve the customers creatively and seamlessly. Having said that, he adds that as In...