IIM Ahmedabad’s Prof. Anuj Kapoor posits that the omnichannel experience provides brands with an opportunity to present a more cohesive and seamless experience to customers who start their purchase ...
DVR Seshadri, Director for ISB-CBM and Clinical Professor in the Marketing Area, Indian School of Business points out that for SMEs, using on-line platforms is a cost-effective way to grow their busin...
India has an expected business potential of US$ 100 billion in the engineering R&D sector in the coming years, which could create additional employment for 1-1.25 million people. In order to capitalis...
Anirudh Singla, Founder & CEO, Pepper, shares insights on the ‘content divide’ that businesses face today (especially in the post-COVID context), and how a content marketplace like Pepper can bett...
The media and entertainment industry has been split wide open as a result of the pandemic. Gaming, digital and OTT have shown a positive growth in consumer mindshare as well as advertising revenues. G...
Growth in digital payments is proving beneficial for India's MSME sector in particular, enabling them to ensure transactional convenience & security and widen their customer base....
Siddharth Lal, MD, Bruce Clay Australia talks about the relevance of SEO for today’s enterprise, wherein 94% of consumers research products online and Google is their most preferred ‘intent-based ...
Rashmi Banga, Senior Economic Officer, UNCTAD, feels that instead of a recourse to rapid globalisation post-pandemic, the world should look at a balanced approach to address the inherent weaknesses of...
Dr. Venkatesh (Venky) Shankar opines that a synergistic approach to advertising across media is needed to engage and serve the customers creatively and seamlessly. Having said that, he adds that as In...
As global trade shows recovery signs, it is critical to address concerns of rising inequalities between wealthy nations and the developing world. These stem primarily from differing capabilities in fi...
