Indian enterprise.
Global synergies.

digital

SMEs can leverage the predictive capabilities of online platforms to advance their businesses B2B TPCI IBT
Companies should be cautious about digital over-reach

IIM Ahmedabad’s Prof. Anuj Kapoor posits that the omnichannel experience provides brands with an opportunity to present a more cohesive and seamless experience to customers who start their purchase ...

The-digital-experience-created-by-SMEs-for-their-customers-online-is-vital-to-their-success-TPCI
Online experience is about relationships, experiences & trust

DVR Seshadri, Director for ISB-CBM and Clinical Professor in the Marketing Area, Indian School of Business points out that for SMEs, using on-line platforms is a cost-effective way to grow their busin...

TPCI_Engineering-R&D-sector
A $100 bn opportunity for engineering R&D

India has an expected business potential of US$ 100 billion in the engineering R&D sector in the coming years, which could create additional employment for 1-1.25 million people. In order to capitalis...

Think Leaders
“We are in an era of content, community and commerce”

Anirudh Singla, Founder & CEO, Pepper, shares insights on the ‘content divide’ that businesses face today (especially in the post-COVID context), and how a content marketplace like Pepper can bett...

TPCI_Media & entertainment_graph1
Media & entertainment post-COVID: A careful course correction

The media and entertainment industry has been split wide open as a result of the pandemic. Gaming, digital and OTT have shown a positive growth in consumer mindshare as well as advertising revenues. G...

Digital India
Digital payments: A game changer for Indian MSMEs?

Growth in digital payments is proving beneficial for India's MSME sector in particular, enabling them to ensure transactional convenience & security and widen their customer base....

Siddharth Lal SEO TPCI
SEO is a marathon, not snakes & ladders!

Siddharth Lal, MD, Bruce Clay Australia talks about the relevance of SEO for today’s enterprise, wherein 94% of consumers research products online and Google is their most preferred ‘intent-based ...

Rashmi Banga Globalisation TPCI
COVID-19 is a chance for more strategic globalisation

Rashmi Banga, Senior Economic Officer, UNCTAD, feels that instead of a recourse to rapid globalisation post-pandemic, the world should look at a balanced approach to address the inherent weaknesses of...

Venkatesh (Venky) Shankar
Even post-lockdown, digital media is here to stay

Dr. Venkatesh (Venky) Shankar opines that a synergistic approach to advertising across media is needed to engage and serve the customers creatively and seamlessly. Having said that, he adds that as In...

TPCI_Global_Inequality
COVID-19 infections, trade recovery and the K-factor

As global trade shows recovery signs, it is critical to address concerns of rising inequalities between wealthy nations and the developing world. These stem primarily from differing capabilities in fi...

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