Digital commerce is undoubtedly the headline topic of the retail industry today. The sector has quadrupled growth since 2017 to reach a revenue figure of US$ 211 billion in 2022 in eight high growth m...
IIM Ahmedabad’s Prof. Anuj Kapoor posits that the omnichannel experience provides brands with an opportunity to present a more cohesive and seamless experience to customers who start their purchase ...
DVR Seshadri, Director for ISB-CBM and Clinical Professor in the Marketing Area, Indian School of Business points out that for SMEs, using on-line platforms is a cost-effective way to grow their busin...
India has an expected business potential of US$ 100 billion in the engineering R&D sector in the coming years, which could create additional employment for 1-1.25 million people. In order to capitalis...
Anirudh Singla, Founder & CEO, Pepper, shares insights on the ‘content divide’ that businesses face today (especially in the post-COVID context), and how a content marketplace like Pepper can bett...
The media and entertainment industry has been split wide open as a result of the pandemic. Gaming, digital and OTT have shown a positive growth in consumer mindshare as well as advertising revenues. G...
Growth in digital payments is proving beneficial for India's MSME sector in particular, enabling them to ensure transactional convenience & security and widen their customer base....
Siddharth Lal, MD, Bruce Clay Australia talks about the relevance of SEO for today’s enterprise, wherein 94% of consumers research products online and Google is their most preferred ‘intent-based ...
Rashmi Banga, Senior Economic Officer, UNCTAD, feels that instead of a recourse to rapid globalisation post-pandemic, the world should look at a balanced approach to address the inherent weaknesses of...
Dr. Venkatesh (Venky) Shankar opines that a synergistic approach to advertising across media is needed to engage and serve the customers creatively and seamlessly. Having said that, he adds that as In...
