India's digital economy is strengthening, leading to significant growth in martech. In this evolving landscape, it's crucial for businesses to assess their readiness and embrace the potential of Marte...
IIM Ahmedabad’s Prof. Anuj Kapoor posits that the omnichannel experience provides brands with an opportunity to present a more cohesive and seamless experience to customers who start their purchase ...
DVR Seshadri, Director for ISB-CBM and Clinical Professor in the Marketing Area, Indian School of Business points out that for SMEs, using on-line platforms is a cost-effective way to grow their busin...
Prof. Seema Gupta, IIM Bangalore, opines that strategies like gamification, the use of apps and podcasts will become popular marketing tools....
Prof. Arpita Srivastava, XLRI, opines that sentiment analysis is a great tool that helps brands understand what customers are thinking and interested in....
Expected to become a $10 billion-dollar industry by end of 2020, influencer marketing is adopted by an increasing number of brands and marketers due to the way it impacts people. Creating and executin...
Siddharth Lal, MD, Bruce Clay Australia talks about the relevance of SEO for today’s enterprise, wherein 94% of consumers research products online and Google is their most preferred ‘intent-based ...
Nandu Nandkishore, Professor, Indian School of Business, cautions that new technologies, particularly automation and AI, promise a highly uncertain future for jobs. Individuals and societies that try ...
Automation could have little impact on jobs in the immediate future, but it's important for employees to acquire essential skills and equip themselves to work with new technologies. ...
Sourav Borah, Assistant Professor, IIM Ahmedabad, feels that COVID-19 may bring about a permanent change in mindsets of B2B firms when it comes to digital marketing and brand building. While companies...
