consumer

TPCI Brand Marketing
Brands need to have a very good inbound marketing

Digital marketing allows marketers to map the digital behaviour of their consumers and hence market their goods efficiently....

Jagdish N. Sheth Manufacturing
Revitalising Indian manufacturing: Modernisation of home, farm and factory

Prof Jagdish Sheth suggests that India must prioritise modernising the farm, strengthening consumer-facing sectors and making its factories smart to progress towards the higher end of the manufacturin...


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