Prof. Arpita Srivastava, XLRI, opines that sentiment analysis is a great tool that helps brands understand what customers are thinking and interested in....

Girish Menon, Partner and Head – Media and Entertainment, KPMG in India, opines that online video streaming, social media & gaming are often the only places to reach out to a lot of millennials who ...

Digital marketing allows marketers to map the digital behaviour of their consumers and hence market their goods efficiently....