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The-digital-experience-created-by-SMEs-for-their-customers-online-is-vital-to-their-success-TPCI
Online experience is about relationships, experiences & trust

DVR Seshadri, Director for ISB-CBM and Clinical Professor in the Marketing Area, Indian School of Business points out that for SMEs, using on-line platforms is a cost-effective way to grow their busin...

Sourav Borah
COVID-19 is an opportunity to de-commoditize the B2B business

Sourav Borah, Assistant Professor, IIM Ahmedabad, feels that COVID-19 may bring about a permanent change in mindsets of B2B firms when it comes to digital marketing and brand building. While companies...


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