India Business and Trade spoke with Mr. G.S Ravi, on the drastic change in the landscape of the logistics industry in India coupled with the technological advancement in the allied sectors. The indust...
Mr. Rahul Tandon, Chief Product Officer, Safexpay, spoke exclusively with IBT discussing how payment companies have to rise above payment transactions and provide small businesses with holistic soluti...
Govt. has pushed up digitisation of commerce which has resulted in the rise of E-Business-to-Business (E-B2B) marketplace platforms in India....
Sonam Kasera, the 2nd generation entrepreneur of Kamrup Tea Company, spoke with IBT on the growing demand of tea within India and in the Middle Eastern countries....
DVR Seshadri, Director for ISB-CBM and Clinical Professor in the Marketing Area, Indian School of Business points out that for SMEs, using on-line platforms is a cost-effective way to grow their busin...
Sourav Borah, Assistant Professor, IIM Ahmedabad, feels that COVID-19 may bring about a permanent change in mindsets of B2B firms when it comes to digital marketing and brand building. While companies...
COVID-19 has accelerated adoption of the digital medium in B2B sales and marketing, compelling even the laggards to relook at old ways of doing business. IBT takes a deep dive into the implications of...
Rajesh Pandit, Management Consultant; Peeyush Gupta, VP, Marketing & Sales, Tata Steel and Prof. D. V. R. Seshadri, Clinical Professor of Marketing, ISB, Hyderabad, assert that as B2B marketing & sale...
Dr Anupam Narula, Amity School of Business, Amity University, Noida, feels that marketers now have more data than ever before on reach, frequency, ROI, audience, and targeting and this can influence t...
Anand Ramanathan, Partner, Deloitte India, believes that post-COVID, demand generation through digital marketing will be an important area of focus. Companies that drive business outcomes through grea...
