Sourav Borah, Assistant Professor, IIM Ahmedabad, feels that COVID-19 may bring about a permanent change in mindsets of B2B firms when it comes to digital marketing and brand building. While companies...
COVID-19 has accelerated adoption of the digital medium in B2B sales and marketing, compelling even the laggards to relook at old ways of doing business. IBT takes a deep dive into the implications of...
Rajesh Pandit, Management Consultant; Peeyush Gupta, VP, Marketing & Sales, Tata Steel and Prof. D. V. R. Seshadri, Clinical Professor of Marketing, ISB, Hyderabad, assert that as B2B marketing & sale...
Dr Anupam Narula, Amity School of Business, Amity University, Noida, feels that marketers now have more data than ever before on reach, frequency, ROI, audience, and targeting and this can influence t...
Anand Ramanathan, Partner, Deloitte India, believes that post-COVID, demand generation through digital marketing will be an important area of focus. Companies that drive business outcomes through grea...
Dr Venkatesh Shankar, Mays Business School suggests a three-pronged strategy for B2B firms post-COVID - navigate the turbulent present, prepare for recovery in the immediate future, and position for t...
Dr K. Rajeshwari, Great Lakes Institute of Management, feels that post-COVID, B2B firms with more empowered & agile sales teams, higher levels of digitization and innovative offerings will stand a bet...
