Virtual shopping in India gains traction due to COVID-19

Findings from Deloitte Global State of the Consumer Tracker survey reveal that as the number of infections increase, the net spending intention for India stood at 55% for groceries, 49% for household, 44% for medicines and 26% for books. The survey defines net spending intention as how consumers plan to spend over the next four weeks compared to the previous four week.

The study found that for discretionary purchases too, Indian consumers are embracing a digital experience – apparel (53%) and electronics (50%). It also indicated that with the fear of using public transportation (81%) or ride-hailing services (75%), the intent of respondents to buy their next vehicle online has seen an upswing. Also, 79% people in Indian would like to retain their current vehicles longer than originally expected.

“Already consumer-facing companies are adopting automation to better manage their stocks by reducing congestion in stores, and restocking efficiently. Using online channels, consumer expectations for seamless shopping experience are poised to grow and companies are fast catching up with this eventuality,” Deloitte India Partner and Leader, Consumer Industry Porus Doctor stated.