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FMCG companies gearing up as COVID-19 cases decline

Fast Moving Consumer Goods (FMCG) companies such as Marico, Parle, Dabur, PepsiCo, Britannia, ITC and Emami have reported that contemporary investments are being made by them, in capability and manufacturing. This has come on the back of rising demand, fall in COVID-19 cases, loosening of curbs on working hours in states and gained momentum in vaccination.

Dabur India is making contemporary investment of Rs. 550 crore by setting up its largest manufacturing facility in the country. According to an organisation, PepsiCo will be setting up its largest greenfield snacks plant in Uttar Pradesh and another in Assam, with an investment worth Rs. 800 crore. A spokesperson said, “With Covid cases declining steadily, we are witnessing an uptick in consumer sentiment leading to higher demand.”

Many Giant companies states that they including capacities with the expectation of increase in demand in the next three quarters. Saugata Gupta, managing director at Marico said, “While our new manufacturing unit is large enough to meet current demand, the market is growing and we will have to put additional capacities accordingly.” Parle states that it is resuming its expansion plan for manufacturing capacity as the second wave fades away.

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