Vinayak Foods: Leading the innovation curve

Vadodara-based Vinayak Foods, one of the fastest-growing FMCG brands and exporters in the country, has achieved success by proactively capitalising on emerging market trends with its unparalleled range of processed and ready to eat food products. 

Amidst the rise of dual-career families, the trend of healthy snacking has spread across the world like wildfire. The pandemic has further enhanced the demand for packed and ready-to-cook food. The State of Snacking: 2020 Global Consumer Snacking Trends Study states that 9 in 10 global adults (88%) have admitted to snacking more (46%) or the same (42%) during the pandemic than before it.

Further, the survey also points out that over half of global adults have relied on snacks for nourishment during the pandemic (54%) & have more control over the portions that they eat because they are snacking at home more often (66%). EY’s recent study titled COVID-19 and Emergence of a New Consumer Products Landscape in India corroborates these findings and states that there was a significant rise in demand for hygiene products as well as packaged food in the country.

While the trend of healthy snacking was beginning to make its presence felt across the world, Vadodara-based Vinayak Foods was well on its way to becoming one of the fastest-growing manufacturers and a leading exporter of FMCG goods. Over the years, it has emerged as a one-stop solution for multiple products manufactured under one roof.

The company sells over 200 products including Indian spices and masala, ready-to-eat food packs, easy instant mixes, frozen food, mango pulps etc. under its flagship brands CJH and QuicFood. It caters to customers in 28 cities across the USA, Canada, the UK, Germany, Dubai, France & India.

CJH offers a plethora of best quality traditional spices that are handpicked from the farms of India. Chaat Masala, Garam Masala, Pani Puri Masala, Sambhar Masala, Chicken Tikka Masala, Fish Curry Masala, Chilly Powder, and Turmeric Masala are some of the products that the company exports.

While, QuicFood has a ready-to-eat menu that has been carefully curated by their in-house chefs using freeze-dried technology to ensure that the dishes are preservative-free and retain their nutritional value, natural elements, and taste.

Celebrating the country’s culinary diversity, this spread features popular dishes ranging from Amritsari Chole & Dal Makhni to Gujarati Kadhi with Rice, Pav Bhaji, and Moongdal Sheera to Masala Upma and Lemon Rice, among others. The food is available in packed pouches for the convenience of users.

Key factors that have contributed to the brand’s success include offering the right quality and quantity of the product at competitive prices and ensuring timely delivery of their products. Being a trailblazer in its segment has definitely played an important role.

For example, the company introduced Sev Usal, a lip-smacking Gujarati street food, in the US & Canada, where it is a hit amongst the Indian diaspora. Further, over the years, the brand has embraced the challenges of digital marketing and succeeded in establishing it online presence. It is planning to launch sweets and bakery in the coming months.

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This article is a part of TPCI’s Connect initiative.