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SUMMARY:Webinar on Winning Brand Strategies for Global Markets
DESCRIPTION:Trade Promotion Council of India is organizing a webinar on Winning Brand Strategies for Global Markets on March 1\, 2023 at 3:00 pm. The discussion will centre on the role of branding in international expansion and provide practical strategies for exporters to leverage branding in their international success. \nWhile branding is one of the most important elements of an organization’s performance\, it is also among the most misunderstood. A brand is much more than the logo and colours in the name. It is a representation of the holistic identity of an organization and what it promises its customers. And in a consistently volatile market\, it is arguably the ultimate insurance against obsolescence and failure. \nWhile it was once felt that branding has relevance largely for B2C business models\, experts have highlighted its increasing relevance in the B2B space. With digital platforms being the first point of contact for instance for information\, having a strong digital presence has become undeniably critical. Branding helps build connect with customers\, and establish trust for the company’s products and services. \nThe cross-disciplinary panelists will discuss: \n\nChanges in the international business landscape\nGrowing relevance of branding\nImportance of nation/sectoral branding in the success of a company\nPractical strategies for Indian companies to build global brands.\nHow MSMEs can leverage branding strategies to stay ahead in a highly competitive market\n\nThe panel for the session will have a mix of experts from academia\, industry and brand consulting space: \n\nDr Vivek Suneja\, Head & Dean\, North Campus\, University of Delhi and Member\, Committee for Advanced Trade Research\, TPCI\nSonam Kasera\, CEO\, Kamrup Tea Company\nAsha Sampath\, Founder\, Brand Horizon\nMadhumita Sarkar Guha\, Founder & CEO\, Luxe Living\n Rajendra Prasad Sharma\, Professor & Head MDP Division\, IIFT\, Kolkata and Member\, Committee for Advanced Trade Research\, TPCI\n\nThe webinar will be moderated by Virat Bahri\, Deputy Director\, TPCI. \nTo register for the webinar\, click https://us06web.zoom.us/webinar/register/WN_Qq7LU02IT3eSnwYljzIWDg \n  \nNormal paragraph goes like this. Normal paragraph goes like this.Normal paragraph goes like this. Normal paragraph goes like this.Normal paragraph goes like this. Normal paragraph goes like this.Normal paragraph goes like this. Normal paragraph goes like this.Normal paragraph goes like this. Normal paragraph goes like this.Normal paragraph goes like this. Normal paragraph goes like this.Normal paragraph goes like this. Normal paragraph goes like this.Normal paragraph goes like this. Normal paragraph goes like this.\nNormal paragraph goes like this. Normal paragraph goes like this.Normal paragraph goes like this. Normal paragraph goes like this.Normal paragraph goes like this. Normal paragraph goes like this.Normal paragraph goes like this. Normal paragraph goes like this.Normal paragraph goes like this. Normal paragraph goes like this.Normal paragraph goes like this. Normal paragraph goes like this.Normal paragraph goes like this. Normal paragraph goes like this.Normal paragraph goes like this. Normal paragraph goes like this. \n\nNumbers list\nNumbers list\nNumbers list\nNumbers list\nNumbers list\nNumbers list\n\nNormal paragraph goes like this. Normal paragraph goes like this.Normal paragraph goes like this. Normal paragraph goes like this.Normal paragraph goes like this. Normal paragraph goes like this.Normal paragraph goes like this. Normal paragraph goes like this.Normal paragraph goes like this. Normal paragraph goes like this.Normal paragraph goes like this. Normal paragraph goes like this.Normal paragraph goes like this. Normal paragraph goes like this.Normal paragraph goes like this. Normal paragraph goes like this. \n\nBullets list\nBullets list\nBullets list\nBullets list\nBullets list\nBullets list\n\nNormal paragraph goes like this. Normal paragraph goes like this.Normal paragraph goes like this. Normal paragraph goes like this.Normal paragraph goes like this. Normal paragraph goes like this.Normal paragraph goes like this. Normal paragraph goes like this.Normal paragraph goes like this. Normal paragraph goes like this.Normal paragraph goes like this. Normal paragraph goes like this.Normal paragraph goes like this. Normal paragraph goes like this.Normal paragraph goes like this. Normal paragraph goes like this.
URL:https://www.tpci.in/eventdefault/webinar-on-winning-brand-strategies-for-global-markets/
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