TPCI presented Strategy for boosting Indian Food & Agri Exports to Ministries of Commerce & Industry, Food Processing Industries and Agriculture

In a key move to strengthen and expand Indian exports in the food & agri sector, TPCI developed and presented strategy presentation to the Secretaries of Ministry of Commerce, Ministry of Food Processing Industries and Ministry of Agriculture and representatives from APEDA in Udyog Bhavan on 23 June 2016.

Mr. Mohit Singla, Chairman TPCI along with the research team presented the strategic presentation on “India’s Food & Agricultural Exports – Mapping Aggressive Potential in Global Markets”. TPCI identified 23 potential products which can be targeted to boost exports of agricultural and food products. Further 5 thrust processed food products out of these 23 products, were suggested which have the huge demand, less gestation period and adequate production, and was well taken the delegates. Meanwhile Secretary of MoFPI suggested milk products can also be a thrust product and shall be included with these 5 products.

TPCI highlighted issues on packaging and designing of products and suggested involvement of NID to make the designing appealing, and recommended the joint working of NID and IIP to address the issue. TPCI also suggested to have national grid of food testing facilities to avoid multiple testing of same product sample. Issues of high rejection rate was pointed for which digitizing of the procedure of testing and online accessibility of test reports & certifications was suggested.

TPCI recommended the creation of single channel digital knowledge bank for exporters to ensure effective information dissemination and highlighted need for branding the products; both national and regional branding. TPCI also recommended to have an India Food Show where hundreds of Indian exporters & buyers from around the world can come on a single platform with in India and explained the demand side & advantages of the same disintegrated by exporters, buyers & government. The platform shall have the capacity to foster branding of Indian products at the global seen and enable establishing new entrants in the global market. The presentation and recommendations were well taken by the ministry delegates and appreciated the same and have also suggested to take it forward.

Minutes of the meeting