Blog Details

Product Profile : Indian Ethnic Food

TPCI_ (8)

As per the Draft Agriculture export policy 2018 by Ministry of Commerce and Industry Indian ethnic foods export is valued at USD 114 million currently. It has been projected to grow at USD 200 million in the next three years. India’s domestic market for Indian ethnic ready to eat and ready to cook too is growing very rapidly. Finally Indians are gradually moving to ready to eat ethos.

As we all know, the number of Indians not just traveling but also settling overseas is increasing day by day. And the number is definitely not coming down anytime soon. Again, it’s a known fact that the number of Indian restaurants and stores abroad are not as many as we would like them to. What’s the solution to this? The ready to eat Indian food! Hence, the demand for ready to eat Indian food exporters is at an all-time high. As per the Ministry of External Affairs, population of overseas Indian is estimated to be 31 million. This huge overseas Indian population all over the world represent a cumulative buying power that can rival the domestic Indian market. But this is not the only reason why this instant food is preferred so much across the seas. Many foreigners too relish Indian food especially after global shift towards vegetarianism. 

 Population of Overseas Indians (Compiled in December, 2018)
SI. No. Country Overseas Indians
1 Afghanistan 2,969
2 Albania 52
3 Algeria 3,516
4 Andorra 160
5 Angola 4,000
6 Anguilla 20
7 Antigua & Barbuda 550
8 Argentina 2,400
9 Armenia 1,500
10 Aruba 1,000
11 Australia 496,000
12 Austria and Montenegro 31,000
13 Azerbaijan 977
14 Bahamas 300
15 Bahrain 316,175
16 Bangladesh 10,391
17 Barbados 2,214
18 Belarus 487
19 Belgium 19,202
20 Belize 10,050
21 Benin 1,563
22 Bhutan 60,000
23 Bolivia 60
24 Bonaire & Smaller Islands 200
25 Bosnia & Herzegovina 26
26 Botswana 12,000
27 Brazil 5,073
28 British Virgin Islands 60
29 Brunei Darussalam 11,598
30 Bulgaria 162
31 Burkina Faso 205
32 Burundi 500
33 Cambodia 1,510
34 Cameroon 245
35 Canada 1,016,185
36 Cape Verde Islands 20
37 Cayman Islands 1,510
38 Central African Republic 10
39 Chad 120
40 Chile 3,500
41 China 56,020
42 China (Hong Kong) 38,419
43 China (Rep. of) (Taiwan) 3,446
44 Colombia 218
45 Comoros 230
46 Congo (Dem. Rep. of) 9,025
47 Congo (Republic of) 358
48 Cook Island 205
49 Costa Rica 250
50 Cote d’Ivoire (Ivory Coast) 1,500
51 Croatia 80
52 Cuba 700
53 Curacao 1,500
54 Cyprus 5,858
55 Czech Republic 2,400
56 Denmark 11,200
57 Djibouti 350
58 Dominica (Commonwealth of) 215
59 Dominican Republic 175
60 East Timor 70
61 Ecuador 90
62 Egypt 3,765
63 EI Salvador 17
64 Equatorial Guinea 250
65 Eritrea 303
66 Estonia 956
67 Ethiopia 5,273
68 Fiji 315,198
69 Finland 11,775
70 France 109,000
71 France (Reunion Island) 280,250
72 France (Guadeloupe, Martinique, St. Martin) 67,220
73 Gabon 110
74 Gambia 716
75 Georgia 3,200
76 Germany 146,093
77 Ghana 10,000
78 Greece 12,500
79 Grenada 5,200
80 Guatemala 83
81 Guinea (Republic of) 700
82 Guinea Bissau 104
83 Guyana 297,793
84 Haiti 580
85 Holy See 0
86 Honduras 17
87 Hungary 1,150
88 Iceland 333
89 Indonesia 107,500
90 Iran 4,273
91 Iraq 10,000
92 Ireland 34,000
93 Israel 97,467
94 Italy 197,301
95 Jamaica 80,000
96 Japan 28,717
97 Jordan 20,207
98 Kazakhstan 5,750
99 Kenya 80,000
100 Kiribati 50
101 Korea (DPR) 15
102 Korea (Republic of) 11,526
103 Kuwait 929,903
104 Kyrgyzstan 4,814
105 Laos, PDR 500
106 Latvia 785
107 Lebanon 8,537
108 Lesotho (Kingdom of ) 1,500
109 Liberia 3,000
110 Libya 1,502
111 Liechtenstein (Principality of ) 10
112 Lithuania 300
113 Luxembourg 2,372
114 Macedonia 15
115 Madagascar 17,500
116 Malaysia 2,987,950
117 Malawi 10,500
118 Maldives 25,108
119 Mali 299
120 Malta 2,000
121 Marshall Islands (Republic of) 15
122 Mauritania 60
123 Mauritius 894,500
124 Mexico 9,600
125 Micronesia 1
126 Moldova 198
127 Monaco 70
128 Mongolia 155
129 Montserrat 240
130 Morocco 354
131 Mozambique 32,500
132 Myanmar 2,008,991
133 Namibia 259
134 Nauru 20
135 Nepal 600,000
136 Netherlands 235,000
137 Netherlands Antilles 6,281
138 New Zealand 200,000
139 Nicaragua 12
140 Niger 150
141 Nigeria 40,035
142 Norway 20,018
143 Oman 689,145
144 Pakistan 0
145 Palau (Republic of) 15
146 Palestine (PLO) 20
147 Panama 13,000
148 Papua New Guinea 1,500
149 Paraguay 600
150 Peru 454
151 Philippines 120,000
152 Poland 4,600
153 Portugal 73,244
154 Qatar 692,039
155 Romania 1,053
156 Russian Federation 30,560
157 Rwanda 3,000
158 Samoa 70
159 San Marino 0
160 Sao Tome and Principe (Rep. of) 50
161 Saudi Arabia (Kingdom of) 2,814,568
162 Senegal 532
163 Serbia 63
164 Seychelles 10,000
165 Sierra Leone 950
166 Singapore 650,000
167 Slovak Republic 250
168 Slovenia 130
169 Solomon Islands 20
170 Somalia 100
171 South Africa 1,560,000
172 Spain 55,308
173 Sri Lanka 1,614,000
174 St. Kitts and Nevis 750
175 St. Lucia 5,255
176 St. Martin 5,300
177 St. Vincent & the Grenadines 3,050
178 Sudan 2,700
179 South Sudan 1,500
180 Suriname 154,471
181 Swaziland 1,000
182 Sweden 25,719
183 Switzerland 24,567
184 Syria 107
185 Tajikistan 1,125
186 Tanzania 60,000
187 Thailand 195,000
188 Togo 510
189 Tonga 46
190 Trinidad & Tobago 556,800
191 Tunisia 137
192 Turkey 1,708
193 Turkmenistan 482
194 Turks & Caicos Islands 235
195 Tuvalu 50
196 Uganda 30,000
197 Ukraine 7,963
198 UAE 3,104,586
199 UK 1,825,000
200 USA 4,460,000
201 Uruguay 530
202 Uzbekistan 382
203 Vanuatu 810
204 Venezuela 110
205 Vietnam 3,300
206 Yemen 10,500
207 Zambia 23,000
208 Zimbabwe 9,500

Many brands have emerged in the space to cater to the 31 million Indian diaspora who crave for Indian food. Major players in the ready to eat food industry in India are Nestle, Kelloggs, H.J Heinz, ConAgra, ADF Foods Ltd, ITC Ltd, Kohinoor Foods Ltd, Vadilal Industries Ltd, Venky’s India Ltd, Aakriti Foods Pvt. Ltd, Gits Food Products Pvt. Ltd, Godrej Tyson Foods Ltd, Haldiram Manufacturing Company Pvt. Ltd, Ushodaya Enterprises Pvt. Ltd, MTR Foods Pvt. Ltd, Veetee Fine Foods Ltd, and The Schwan Food Company.

Draft Agri export policy 2018 also identified the potential markets for Indian ethnic foods as USA, Australia, Canada, UAE and Nepal. These countries host huge Indian diaspora.

So far the focus has primarily been on catering to the domestic Indian market and Indian diaspora overseas.  Indian ethnic food was the focus product for IndusFood 2018. IndusFood is one of the most successful food and beverage trade show focused at exports. IndusFood endeavors to shift the focus from catering only to the Indian diaspora abroad to global consumers through food innovation for serving global palate. Currently the value added products from India find buyers in countries with high population of Indian diaspora such as US, UK, Canada and the Gulf. Enhanced emphasis on creating processed food for global mainstream market, as well as creating India as a potential supplier of competitive private label food products will open the doors for Indian manufacturers of the global audience, not being restricted by any race or ethnicity. Indusfood endeavors to shift the focus on creating products for the world rather than just targeting Indian diaspora. Indian ethnic food needs to go beyond Gulab Jamun, Rawa Idli and Kadhai Paneer.

Comments (0)

avatar
250
wpDiscuz

Latest Blog

SUBSCRIBE FOR OUR NEWS